• Can you tell me a little bit about yourself?

My name is David and I’m 25 years old. I work as a IT advisor for a company. I started using the Espresso House app because of their subscription feature as I love to have a cup of coffee every morning.

• How long have you been using the Espresso House app, and how frequently do you use it?

I started using the app maybe 3 months ago or so. I use it every day.

• What do you typically use the Espresso House app for, and how does it fit into your daily routine?

As I mentioned earlier, I use the app mainly for their subscription feature for a coffee every morning before I go to work.

Interview Questions:

• What do you like most about the Espresso House app, and why?

I like the idea of the subscription feature for people like myself who want coffee to be a part of their daily routine.

• Have you ever experienced any issues or difficulties while using the Espresso House app? If so, can you describe what happened and how you resolved the issue?

I had a lot of trouble actually purchasing the subscription I wanted. I always got error messages and I ended up having to get my partner to gift the subscription for me. It might be because I use an Android, but that would be crazy either way.

• Can you walk me through a recent experience you had with the Espresso House app, from opening the app to completing your order?

I open the app, and of course I get a pop-up like every other time asking me to rate their feature. I think they come way too many times. I find one of my recent orders and order it from the shop that is on the way to work.

• Have you ever used any other coffee shop or restaurant mobile apps? If so, how does the Espresso House app compare in your experience?

I have used the Starbucks app once or twice, but thats about it. I don’t feel there is much difference between them. Maybe the Starbucks one works a bit better generally.

• How do you think the app could be improved?

I think the subscription feature can be a lot clearer of what you actually get with each tier. Now it is just a long list with no pictures, which is annoying to read through. I also think that the subscription feature being a coupon is very confusing. I dont think any other app does it like that.

• Do you have any suggestions for features that could be added to the app to enhance your experience?

I don’t really know exactly what they could do. But the app just generally feels unfinished, like a beta version or something.